Effective Date: 6 March 2026
Business Name: Ace Advisory
Location: Sydney, New South Wales, Australia
By engaging Ace Advisory services or accessing this website, you agree to the following Terms of Service.
1. Overview of Services
Ace Advisory provides strategic advisory services to individuals exploring or developing entrepreneurial initiatives.
Services may include:
Strategic decision-making support
Evaluation of business models, markets, and positioning
Structuring and sequencing of business initiatives
Identification and avoidance of common founder mistakes
Development of decision frameworks and operating principles
General guidance relating to time, capital, and resource allocation
Referral or introductions where appropriate
Advisory services are intended to provide perspective and guidance only.
Ace Advisory does not provide legal, financial, or tax advice unless explicitly stated.
2. Advisory Structure
Standard advisory engagements may include:
Scheduled advisory sessions (typically two sessions per month)
Email support between sessions
Action planning and task prioritisation
Ongoing strategic discussion
Ace Advisory maintains a limited number of active clients in order to maintain service quality.
3. Client Responsibilities
To maintain an effective advisory relationship, clients agree to:
Attend scheduled sessions punctually
Complete agreed actions between sessions
Provide honest updates on progress and challenges
Maintain respectful and professional communication
Prepare appropriately for advisory sessions where necessary
Failure to participate reasonably may result in termination of services.
4. Fees and Payments
Advisory services are provided on a recurring monthly retainer basis.
Key terms:
Fees are payable monthly
Payments are processed via recurring direct debit or approved payment methods
Fees may be reviewed periodically
Any applicable GST will be applied in accordance with Australian law
Failure to maintain active payment may result in suspension or termination of services.
5. Decision Responsibility
All business and personal decisions remain the sole responsibility of the client.
Ace Advisory provides strategic guidance only.
Clients are responsible for:
Implementing recommendations
Modifying recommendations
Declining recommendations
6. No Guarantees
Entrepreneurial activity involves significant uncertainty and risk.
Ace Advisory does not guarantee:
Business success
Revenue or profit outcomes
Financial independence
Specific personal or professional results
All outcomes depend on individual effort, circumstances, and external factors.
7. Confidentiality
Both Ace Advisory and clients agree to maintain confidentiality regarding sensitive information shared during the advisory relationship.
Confidential information will not be disclosed to third parties unless:
Required by law
Necessary to provide agreed services
Authorised by the client
8. Limitation of Liability
To the maximum extent permitted by law:
Ace Advisory shall not be liable for:
Indirect losses
Consequential losses
Loss of profit
Loss of revenue
Loss of business opportunity
Total liability is limited to the fees paid by the client in the three (3) months preceding any claim.
9. Termination
Either party may terminate the advisory relationship by providing 30 days written notice.
Services may also be terminated if:
Payment obligations are not met
Client participation requirements are not maintained
Professional conduct standards are breached
10. Governing Law
These Terms of Service are governed by the laws of New South Wales, Australia.
11. Acceptance of Terms
By engaging Ace Advisory services or continuing to use this website, you confirm that you have read and agree to these Terms of Service.