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founder-led consulting

Mentorship for First-Time Founders

Limited to 20 Clients

Work Directly With the founder

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We Help You With

Business Strategy
Lifestyle Design
Capital Structuring
and More...
We’ve Helped Over
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Businesses Thrive

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About

Small, high-touch team offering advisory & execution support.

Ace Advisory is a founder-led mentorship practice for people serious about building their first real business and structuring the capital and lifestyle around it.

Founded by Andrew Chong, an entrepreneur and operator who built and sold seven-figure businesses and has been featured in major media outlets, Ace delivers hands-on strategic mentorship grounded in real execution.

Proven experience

We're not transitioning employees or side hustler 'business coaches'. We provide battle-tested, no-BS guidance.

20 clients max

Capacity is intentionally capped to preserve quality & support.

What We Offer

Services

Advisory Calls

Deep-dive advisory sessions focused on venture strategy, capital allocation, and execution priorities.

Ongoing Advisory Support

Direct founder access between sessions for tactical questions and execution alignment.

Written Strategy & Roadmaps

Written roadmaps that define priorities, milestones, and capital allocation decisions.

Networking & Representation

Introductions, referrals, or informal 3rd party representation in select situations.

your strategic Business Partner, without taking your equity

The Closest thing to business hand-holding

Our Track Record

By the Numbers

$ 0 M+
Business valuations
0 /5
Cross-platform Reviews
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Years building businesses
0
Maximum Client Intake
From Experience serving 11,000+ clients across 195 countries

Trusted by F500 executives & 1st-time founders alike

Why Work With Us?

You work Directly with our founder. We Never outsource.

Ace was conceived as a cashflow venture, so we’re interested in working with you for life, if you are. We’re with you long-term & are not interested in churning clients.

Built for Australians

Specialist advice grounded in the realities of achieving global financial freedom from Australia.

Built for 1st-time founders

Designed for people building their first serious business — whether you're starting from zero or already in motion.

Direct Mentoring - Not a Course

Our founder becomes your personal coach - not an employee, contractor, or junior.

What Our Clients Say

Real Stories from Others We’ve Helped

Daniel M.
    Daniel M.

    SaaS Startup Founder

    Andrew helped me go from vague ideas to an actual plan I could execute. We mapped my first offer, pricing, and go-to-market in one call. I stopped overthinking and just shipped.

      Morgan Lee

      E-Commerce Entrepreneur

      I was sceptical about coaching in general. This felt more like a strategic partner than a coach. Having someone pressure-test my decisions saved me from some dumb moves.

      Jordan P.
        Jordan P.

        Solo Investor

        What I liked was how direct it was. No motivational fluff—just clear thinking on business structure and capital allocation. It changed how I approach risk and growth.

          Farah A.

          Founder, Creative Agency

          I'm so impressed with how holistic the advice is, Andrew really knows his stuff & has clearly tought about so many things I never had the time to!

          Ace Advisory does not provide financial or legal advice.
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