Don’t Sell Your Passions. Buy Them.
Following your passion sounds inspiring. But talent and market demand are better business filters.
Limited to 20 Clients
Work Directly With the founder
Highlight Services
We Help You With
Business Strategy
Growth & Scaling
Capital Structuring
and More...
We’ve Helped Over
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+
Businesses Thrive
As featured in
About
Small, high-touch team offering advisory & execution support.
Ace Advisory is a founder-led business consulting practice for people serious about building & scaling their business while structuring the capital and lifestyle around it.
Founded by Andrew Chong, an entrepreneur and operator who built and sold seven-figure businesses and has been featured in major media outlets, Ace delivers hands-on strategic advice grounded in real execution.
Proven experience
We're not transitioning employees or side hustler 'business coaches'. We provide battle-tested, no-BS guidance.
20 clients max
Capacity is intentionally capped to preserve quality & support.
What We Offer
Services
Advisory Calls
Deep-dive advisory sessions focused on venture strategy, capital allocation, and execution priorities.
Ongoing Advisory Support
Direct founder access between sessions for tactical questions and execution alignment.
Written Strategy & Roadmaps
Written roadmaps that define priorities, milestones, and capital allocation decisions.
Networking & Representation
Introductions, referrals, or informal 3rd party representation in select situations.
your strategic Business Partner, without taking your equity
The Closest thing to business hand-holding
Our Track Record
By the Numbers
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Business valuations
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/5
Cross-platform Reviews
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Years building businesses
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Maximum Client Intake
From Experience serving 11,000+ clients across 195 countries
Trusted by F500 executives & 1st-time founders alike
Why Work With Us?
You work Directly with our founder. We Never outsource.
Ace was conceived as a cashflow venture, so we’re interested in working with you for life, if you are. We’re with you long-term & are not interested in churning clients.
Built for Australians
Strategic advice grounded in the realities of building wealth and business from Australia.
Built for founder-operators
For founders who’ve already started and want clearer strategy, better execution, and less wasted motion.
Direct Consulting - Not a Course
Our founder becomes your personal advisor - not an employee, contractor, or junior.
Latest Insights
Essays on Business, Ownership & Strategy
Why Jobs Rarely Lead to Financial Freedom
Most people try to earn their way to freedom. But ownership changes the math.
What Our Clients Say
Real Stories from Others We’ve Helped
Solo Investor
What I liked was how direct it was. No motivational fluff—just clear thinking on business structure and capital allocation. It changed how I approach risk and growth.
Quick Links
Contact Information
- Sydney NSW, Australia
- info@aceadvisory.au
Daniel M.
SaaS Startup Founder