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Ace Advisory is a founder-led mentorship practice for people serious about building their first real business and structuring the capital and lifestyle around it.
Founded by Andrew Chong, an entrepreneur and operator who built and sold seven-figure businesses and has been featured in major media outlets, Ace delivers hands-on strategic mentorship grounded in real execution.
We're not transitioning employees or side hustler 'business coaches'. We provide battle-tested, no-BS guidance.
Capacity is intentionally capped to preserve quality & support.
Deep-dive advisory sessions focused on venture strategy, capital allocation, and execution priorities.
Direct founder access between sessions for tactical questions and execution alignment.
Written roadmaps that define priorities, milestones, and capital allocation decisions.
Introductions, referrals, or informal 3rd party representation in select situations.






Ace was conceived as a cashflow venture, so we’re interested in working with you for life, if you are. We’re with you long-term & are not interested in churning clients.
Specialist advice grounded in the realities of achieving global financial freedom from Australia.
Designed for people building their first serious business — whether you're starting from zero or already in motion.
Our founder becomes your personal coach - not an employee, contractor, or junior.
Andrew helped me go from vague ideas to an actual plan I could execute. We mapped my first offer, pricing, and go-to-market in one call. I stopped overthinking and just shipped.
E-Commerce Entrepreneur
I was sceptical about coaching in general. This felt more like a strategic partner than a coach. Having someone pressure-test my decisions saved me from some dumb moves.

Solo Investor
What I liked was how direct it was. No motivational fluff—just clear thinking on business structure and capital allocation. It changed how I approach risk and growth.
Founder, Creative Agency
I'm so impressed with how holistic the advice is, Andrew really knows his stuff & has clearly tought about so many things I never had the time to!
Daniel M.
SaaS Startup Founder