About Us
Founder-led private advisory for builders
Our Story & Mission
From nothing to exit - then back to help others build
Ace Advisory was founded by Andrew Chong, an entrepreneur who built and exited his first scalable business in his twenties after years of failed ventures and experimentation.
Andrew began building businesses at 21. After dropping out of law school and pursuing several unsuccessful ventures, he eventually built a global services company that reached clients in more than 195 countries, including executives, founders, and public figures.
When AI tools first emerged, the business pivoted early and successfully productised its services, reaching margins of 85–90% before the company was sold.
Following the exit, Andrew began working privately with founders, operators, and early-stage builders who wanted clearer strategy, faster learning cycles, and better long-term decisions.
Ace Advisory was created from those conversations.
The firm exists to help people build with intent, structure, and long-term thinking — avoiding the costly trial-and-error that defines most entrepreneurial journeys.
Careers can stall.
Businesses can scale.
Ace works with a small number of individuals each year who are serious about building the latter.
Vision
To become the trusted consulting partner for 1st-time businesses seeking clarity, growth, and long-term strategic excellence.
Mission
To empower businesses through tailored consulting, actionable insights, and results that move the needle.
Our Team
A Team that Has actually done it
Andrew Chong
Founder & Principal Advisor
Dallas Gay
Operations Manager
Our Founder
Andrew Chong
Founder & Principal Advisor.
Andrew built and sold a global digital services business in his 20s, scaling it to over $2M in value and serving 11,000+ clients across 195 countries.
He integrated AI early to productise delivery, reaching 85–90% margins before exiting to a US buyer.
His work has been featured in News.com.au, Daily Mail, and The Sun, and he has advised executives, athletes, and founders across finance, tech, and consumer sectors.
Today, Andrew works with a limited cohort of entrepreneurs on strategy, capital allocation, and execution—helping them build scalable, sellable businesses from day one.
Our Manager
Dallas Gay
Operations Manager.
Dallas oversees operations and client coordination at Ace Advisory.
She previously managed global teams & AI-delivered services for a multi-million-dollar digital business, working closely with offshore contractors & enterprise clients.
With a background in law and corporate insurance, Dallas brings structure, operational discipline, and high-level administrative oversight to the advisory practice.
She acts as the primary point of contact for scheduling, onboarding, and internal advisory workflows.
Quick Links
Contact Information
- Sydney NSW, Australia
- info@aceadvisory.au